Speakers

Lars Haue-Pedersen leads the Swiss-based global sport practice of international PR and advisory firm Burson Cohn & Wolfe (BCW). BCW is the world’s second-largest PR/communications firm with 4,000 employees operating in 80 counties. As the managing director of BCW global sports practice, he oversees the delivery of services to sports industry clients across the firm’s international network. In addition to this, he provides consulting services to a wide range of international clients in the areas of: The provision of strategic advice to national and regional governments involved in bidding for or staging major sports events; Strategic communication services and executive advice related to international PR and media campaigns in international sports, and the planning and delivery of strategy and communication training sessions for international sport organisation executives.