Speakers

Jakob Larsen is the head of product research and development at World Athletics, where he oversees the development, planning, and preparation for the World Ultimate Championships. He also leads on event research and analyses as well as product development. Previously, he served as the director of competitions and events at World Athletics. Before that, he was the CEO of the Danish Athletics Federation. He directed the World Half Marathon Championships in 2014 and the World Athletics Cross Country Championships in 2019. Additionally, he was the joint race director for the annual Copenhagen Half Marathon and other road running events, managing operations with over 200,000 participants each year.