Speakers

Thomas Willdridge is On Location’s vice president, global head of pricing strategy for the Olympic & Paralympic Games. He is responsible for overseeing commercial product strategy for On Location’s Olympic and Paralympic Games hospitality programme. Willdridge has more than 15 years’ experience in ticketing and live events across music and sports. Prior to joining On Location in March 2022, he served as vice president of global pricing at Ticketmaster, where he was at the forefront of pricing innovations in the ticketing industry, launching and managing Ticketmaster's dynamic pricing solutions.