Skip to main content


 

Welcome to TEAMS Europe ’26 - the continent’s premier gathering for the sports-event industry.

Produced by Northstar Meetings Group and its flagship SportsTravel media brand, TEAMS Europe brings together the leaders who are shaping the future of sports tourism:

  • Hosted event organisers from international sports federations, professional and semi-professional leagues, mass participation events, youth sports, and esports.

  • Destinations, venues, hoteliers, and industry suppliers eager to grow their share of the fast-expanding global sports travel market.

REGISTER NOW

REGISTER NOW

When

TEAMS Europe will take place on 17-19 March 2026.

Tuesday 17 March: 09:00 - 17:30
Wednesday 18 March: 08:30 - 18:00
Thursday 19 March: 08:30 - 14:30

Where

The Belfry Hotel & Resort
Lichfield Rd
Sutton Coldfield
B76 9PR
England

A curated experience, designed for results

TEAMS Europe is not just another industry gathering - it is a highly curated business marketplace designed to ensure that every participant’s objectives are met. Every hosted buyer is carefully matched with supplier partners in pre-scheduled, 1-to-1 business appointments designed to drive new business and build meaningful, lasting partnerships.
Article Title

Why TEAMS Europe is different

This is not a mass-market trade show—it’s a focused, high-value exchange where sports business gets done, backed by the reputation and reach of Northstar Meetings Group, the global leader in events and media produced exclusively for the meetings, sports, and travel industries.

🏆 Experience TEAMS Europe ’26 at the iconic 4-star Belfry Hotel & Resort

Set in 550 acres of Warwickshire countryside, The Belfry is an iconic destination where luxury meets sporting history. Home to the legendary Brabazon Course and host of the Ryder Cup a record four times, it’s a world-class resort blending championship golf, award-winning hospitality, and timeless prestige.

FIND OUT MORE

Article Title

Explore West Midlands -📍The UK's sports capital

Birmingham and the West Midlands is an exceptional host of major sporting events, with the ambition, experience, and winning mindset to enable sport to flourish.

Their passion for sport runs deep — well-connected at the heart of the UK and boasting world-class venues, the region has a proven track record of staging spectacular, inspiring, and sustainable events that deliver lasting legacies. 

Enjoy a diverse education programme

TEAMS Europe's education programme provides attendees with insightful presentations and discussions from some of the biggest names in the sporting business.

Have a look at our preliminary programme and get an idea of what you can expect next year. 

2026 PROGRAMME

PREVIOUS SPEAKERS INCLUDE:

Here's what our previous attendees have to say

  • "It was an incredibly well-run event, and it’s genuinely changed my perspective on what’s possible at conferences. The wider organising team truly raised the bar — from the structure of the programme to the quality of attendees and conversations. The team was also a brilliant liaison throughout: responsive, attentive, and warm — it was a real pleasure working with TEAMS Europe."
    Alejandro Perez-Llabata
    IUDRO
  • "I had a great time and I've come across some interesting opportunities that I wouldn't have anticipated or discovered without the matchmaking - so thank you very much to TEAMS Europe! I'm keen to join again next year."
    Kelvin Lockwood
    Flamingo Cricket Club
  • "I thoroughly enjoyed the TEAMS Europe conference, I made many beneficial connections and found the conference to be well organised and am looking forward to next year."
    Simone Hawkin
    Air Race X

 

ATTEND

ATTEND

EXHIBIT

EXHIBIT

SPONSOR

SPONSOR

ABOUT US

ABOUT US

Our diversity pledge 

We strive to create an environment of inclusion at TEAMS Europe. We embrace, value and champion our attendees’ diverse backgrounds and the experiences that make them unique. We will continue to expand our diversity, equity and inclusion efforts to ensure that our events embrace diversity and varied points of view.

Our commitment to health and safety

The highest standards of health and safety will be applied to Northstar Meetings Group events, both in the planning of the event, and its production and management onsite.